Choose a design which will last for a longer period and does not become outdated very quickly. Don't get tempted to adopt a logo design that looks really cool initially but needs to be changed constantly. Ask your logo designer to create a long which will look good with the changing times. So, you should avoid changing your logo unless it is extremely necessary. Your clients will need time to get start noticing it. So keep your logo simple, straight and intelligent.

Most businesses often look for logos that adopt a design which is not only good looking but represents your specialty online. Choose a design that catches attention readily and always stay fresh in audiences' memories in a long run.

It is unique and stands out from the logos of other businesses and your competition. Using a symbol that relates to your name or a defining characteristic of your company will help differentiate your business. An uncommon, individualized type of logo not only has the advantage of easy recognition, but it also influences the integrity of your business. 'Copy cat' types of logos that try to 'piggy back' on the success of other businesses usually give the impression that you do not really have a unique selling proposition.

A logo must be effective without color - color may enhance the overall effect of your logo but it should be effective in black & white and color should be left until the end of the process - if it doesn't work without color then no amount of color will rescue it.A logo must be scalable - should be just as effective even when just a few centimeters in size. For instance imagine your logo on a pen or something equally as small - will it still look as effective.

Designing a logo is both an art and a science. However, in order to be a good designer you must master, certain elements, described further below. Unfortunately, nowadays anyone can whip up Photoshop, type some text, add an effect or two and claim to have designed a logo. It's deeper than that. Many skills need to be mastered first, before even attempting. The master rule here is, don't use Photoshop. Notice the name? "Photo" that means this program is for "Photo." Instead, we prefer Illustrator, or any vector based program.

A successful logo will never go out of the mind of the people. Logos should be designed in such a way so that they can hold the image of a company forever. Frequent change of the logo of a company is not at all desirable. It is after constant display of the logo, it gets registered in the mind of the people. Hence a design has to be chosen that will not become outdated.

Since the logo represents a distinct identity, it must have the essential elements of: simplicity, proportionality, flexible color palette, easily legible fonts, and uniqueness. A logo must be designed so that it not just represents the company, but sets it apart. Originality and distinctiveness are the keys to a successful logo. The design elements such as font and color should lend themselves to redesigning as well as to representation in single or multiple colors.

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